Whisky Bearder

Ryanair Ad

Marketing / Social

An Andrews of Bothwell project

How do you advertise an online-only product in an inflight magazine? How can you increase your chances of your advert being remembered not just after the flight, but after a holiday? At first we thought we could encourage them to rip the ad out, but you aren't just risking the torn page being lost, but it means anyone reading the magazine after that will have a missing page (the page with your ad). Then it hit us... get them to take a photo of it with their phone!