Front Page
Design agency rebrand
Branding / Logo design / Animation
Work created at Front Page
It’s not every day you get the chance to rebrand the company you work for, but that was exactly the opportunity I was given towards the end of 2017, after almost three years at Front Page.
Working with a small, close-knit team, we set out to redefine how the studio presented itself — both visually and verbally. The project wasn’t about a cosmetic refresh, but about properly articulating who we were, how we worked, and what we stood for.
Together, we introduced an entirely new set of brand guidelines, including a clear and considered tone of voice. The work touched everything from identity and layout principles through to copywriting rules, giving the studio a consistent and confident foundation to build on.
It was a rare opportunity to turn the same level of critical thinking normally applied to client work inward — and to help shape the future direction of the place I was part of day to day.