ANZ: Bet you didn't know

Campaign creative

Naming / Branding

Work created at Front Page (through their partnership in Sound)

The campaign aimed to educate travellers on Air New Zealand’s direct London to Los Angeles service and, by drawing on the theme of ‘bet you didn’t know’, highlight some of the surprising things they might not know about the service.

Predominantly running at London Underground stations, the light-hearted creative featured various executions highlighting lesser-known facts such as “babies can’t dream”, “lobsters taste with their feet”, “mangoes get sunburn” and “bees do have knees” before revealing Air New Zealand’s daily direct flight route from London to Los Angeles.

Air New Zealand head of UK and Europe, Joanna Copestake, said: “People are sometimes surprised when we tell them Air New Zealand flies direct from London to Los Angeles.

“We wanted to draw on that element of surprise with our latest campaign, using it to raise awareness among travellers of our award-winning product, kiwi hospitality and the fact that we fly directly from London to Los Angeles with no hidden extras, making our airline a better way to fly.”