Over a year in planning and development, working hand-in-hand with the travel trade, we created a one-stop integrated hub featuring news, incentives, campaign information, e-learning, brand downloads, and more. This was Celebrity Cruises UK & Ireland's largest ever agent-dedicated investment.
Taking a bit of a gamble – that the similarities of crowd sourced Mickey Mouse drawings (from ninety different people) would far outweigh the differences – paid off as I combined them all to create one unmistakable Mickey head. This poster was designed to celebrate Mickey Mouse's 90th birthday.
It's not every day you get to rebrand the company you work for, but that was exactly the opportunity I was given towards the end of 2017 after working at Front Page for almost three years. Working with a small team of colleagues we introduced an entire set of brand guidelines—complete with copy guidelines—to completely redefine the studio.
Travel agents issued with branded headsets (and directed to download the app) were able to 'physically look around' the interior of Air New Zealand's new aircraft and access key pieces of information about the different features. The packs came with a branded instructional insert with illustrated assembly steps for building their headset.